How to build a superior image of the brand in the market? This is one of the most frequent questions that is asked by emerging businesses. The answer is to get luxury packaging that can be personalised to give a memorable experience to the customers. There are various customisation options that can make the packaging instantly attractive. Keep on reading on how you can achieve premium boxes to make your brand the customer favourite.

What Is Luxury Packaging? 

A custom box that exudes a sense of elegance with its charming appearance can be considered luxurious. The quality of these boxes in all aspects, from raw material to finishing touches, is not compromised in any manner. They create a strong identity because they are matchless in all aspects. This is why customers prefer them over other options in the market.

Protective Features 

The products can be kept in their original condition if you keep them in luxury boxes. They do not let the delicate products get damaged during shipping or storage. These boxes. Packaging inserts can also be added to ensure that the box can absorb the shocks to protect the items from getting damaged.

Brand Promotion

You can get custom boxes with logos to make your brand prominent in the market. The presence of your artwork or taglines can make it easier for customers to spot your products in retail settings. They capture the attention of the customers with the premium feel they create with their unique looks. This can become a reason for a higher number of sales to give a boost to your business.

Customisation Options For A Luxurious Effect

The appearance of the packaging has an important role in influencing the decisions of the customers. Products offered in custom printed boxes are valued more than those presented in generic packaging by the buyers. There are different factors which can make a packaging appear premium. These include:

Materials

The material is like the essence of the packaging. It has to be top-notch in case you want to present the best boxes to your customers. Rigid packaging is one of the most suitable materials that can set your brand apart from the rivals. Its high-end appearance shows that the brand is offering nothing else than the best. The rigid boxes also provide a maximum level of protection to the objects that are delicate in nature with their sturdy construction.

Design Varieties

You can design your packaging to make it a representative of your brand. There are multiple options, including bold and minimal designs. The packaging can also be customised according to different occasions to make it relatable for the buyers. For example, you can get custom Halloween boxes to show that your brand is a part of the celebration with your customers.

Colour Selection 

The first thing that catches the eye of the viewers in the market is the colour of the packaging. You can choose any colour for your custom designed luxury packaging with the help of CMYK and PMS models. They guarantee that the colours are printed with consistency to give a noteworthy impression of the brand. Just like the design, you can get packaging in different colours for different events. You can give special boxes in red and green colours for Christmas to represent the festive theme of the event.

Printing Techniques

A neat presentation can only be made possible if the design is printed with the precision of the boxes. It is important to select the right printing method that can give vivid illustrations and the same detailing for all the boxes. You should select the techniques that employ the latest technologies to make sure that the appearance of the custom printed luxury boxes is top-notch. Most preferred methods include:

• Offset printing
• Flexographic printing
• Screen printing
• Digital printing

Add-ons 

Give flair to the packaging by incorporating add-ons with their enchanting visuals. The add-ons draw attention in the market with their elegant looks and make the customer feel special. They give a personal touch to the magnetic gift boxes with their enticing appearance. You can consider including the following add-ons for a premium feel:

• Embossing to raise a certain area to make it prominent
• Debossing for creating a pressed-in tactile feel
• Foil stamping adds a metallic shine to highlight key elements of the design
• Custom stickers provide the branding details in a charming way
• Ribbons for a decorative look for festive packaging
• Inserts keep the product in its place to keep it safe yet presentable
• Handles make the packaging easier to carry or hand in retail stores

Coatings

Do you want a way that enhances the appearance and the performance of the packaging at the same time? Get your boxes coated to achieve the desired results. They provide protection against environmental factors like dust and dirt that can accumulate in the boxes to degrade their quality. The coatings also protect the structure of the box from getting damaged by reducing its exposure to moisture. Common coating options are listed as follows:

• UV coating
• Silk screen coating
• Aqueous coating
• Soft touch coating
• Laminations
• Varnishes

All the above mentioned coatings also elevate the visuals of the packaging by refining its look. You can choose between matte and gloss options to give a premium finish to the products. They also make sure the surface remains clear by preventing scratches and finger impressions.

Give An Exciting Customer Experience 

When a customer sets out to buy a product, he is naturally drawn towards the product that offers him a chance to interact with it. This makes a customer feel included and celebrated by a brand. Such experiences can build an affinity towards a product to which a person can keep on returning as a loyal buyer. Some of the ways to achieve this include:

Exciting Unboxing Moment

Design your packaging in such a way that the customer anticipates opening it. There are multiple style options that can make the unravelling of the product interesting. Your style can keep the element of intrigue intact to make it an emotional act rather than a mechanical one. You can opt for any of the following:

• Custom tuck boxes
• Custom mailer boxes
• Two-piece rigid boxes
• Pillow boxes
• Drawer and sleeve boxes

Interactive Packaging Elements 

The involvement of a customer determines whether they will consider purchasing from your brand again. You can add personal notes or get a message printed on the box to add an emotional appeal to the packaging. QR codes can also be given that can direct a customer to the product details along with instructions to make their experience of using your product smooth.

Final Remarks

Conclusively, luxury packaging can make your brand identity pronounced with its alluring appearance. Their ability to offer excellent protection to the product packed inside ensures that they can maintain the quality as well. UK-based brands can get the best luxury boxes at wholesale rates from Custom Boxes Market UK. We provide customised boxes with free design assistance to make sure your brand surpasses all the competitors. You can book your order by getting a quote on our website or contacting us via call or email to get personalised boxes with free shipping.